RHG is excited to highlight our latest partner from 2023, Crossroads Medical Group (‘Crossroads’), a 6-location, 20-provider primary care medical group delivering high-quality primary care to rural and underserved communities in Middle Tennessee.
The Story Behind Crossroads Medical Group
Crossroads was founded in 2003 by Dr. Scott Jordan and Dr. Jeff Jenkins in White House, TN with the goal of bringing high-quality primary care to more rural areas where it was desperately needed. Shortly after founding, Crossroads expanded services with weekend and evening hours and promoted the concept “Medical Needs Aren’t Always Convenient, But We Are.”
As Dr. Jordan had experience in healthcare consulting, Crossroads continued to refine its clinic model to enhance the patient experience, provide timely care, and improve quality assurance protocols. With continued growth in population and patient needs, Crossroads expanded its footprint to adjacent communities to meet the growing demand. Dr. Jordan noted, “We wanted to eliminate the need for people in our communities to have to drive 20 miles to receive necessary care. With expanded access to care and a continued focus on patient experience, we believed that we would improve compliance and quality for the patients we served.”
Though they were growing into a larger practice, Crossroads strived to maintain the feel of a small town, community-focused group. This included accepting all insurances (Medicaid, Commercial, Medicare and Medicare Advantage), thereby increasing accessibility for all patients in the communities they served. Dr. Jenkins said, “We offer complete care, for all ages, treating the whole person and meeting our patients where they are.”
Over the years, Crossroads has successfully grown by adding locations, specialties, and providers in adjacent geographies throughout Middle Tennessee. Each year, Crossroads provides comprehensive primary care services to over 25,000 unique patients across all insurances through a network 6 convenient locations and nearly 20 providers.
The Partnership
“When introduced to Dr. Jordan and Dr. Jenkins, it was clear their mission aligned with ours and that our endeavor to increase access and quality was a shared goal,” said RHG CEO Benson Sloan. “At RHG, we’re seeking clinics and provider partners that understand serving the entire community is critical, and being part of RHG can further expand the reach of the clinic. The opportunity revealed areas where RHG could provide additional support such as investing further in modern technology for better provider workflows and patient experience, expanding service offerings, and scaling processes to benefit both providers and team members.”
“When RHG approached me and Dr. Jenkins about acquiring Crossroads," Dr. Jordan expressed, "We recognized that RHG’s vision is exactly what we had hoped to accomplish, and we were excited they could help us amplify our impact in our community. Crossroads has been the backbone of the communities we serve for 20 years, and it was imperative to partner with a group that shared our values, while bringing the commitment and resources to further grow our business. RHG was just the partner we were looking for, and we are excited to work alongside the RHG team.”
“We’re thrilled to announce this partnership and continued expansion plan with Crossroads Medical Group in Middle Tennessee,” said RHG CEO Benson Sloan. “We’re excited to work alongside Dr. Jordan and Dr. Jenkins beyond this acquisition to bring our combined approach to high-quality primary care to additional communities.”
Why Rural Healthcare Group
Rural Healthcare Group exists to take care of the people who are taking care of people. With each partnership opportunity, clinics are individually evaluated to ensure their alignment with RHG’s core values. RHG works with partner practices to implement solutions that grow the practice, honor its legacy, and allow providers to focus on delivering high-quality care rather than focusing on the administrative burdens of our current healthcare system.
